Sag Mir_ Buch & Wein
The space
A café, wine shop, and bookstore all in one.
It is the first Ukrainian bookstore in Munich and the first Ukrainian wine shop in Bavaria.
Borys and Sophia opened Sag Mir in 2025 to create something Munich was missing: a modern Ukrainian cultural space that truly fits the city.
We’ve been with them from the start.
Challenge
There was no existing brand or visual language. Just a concept, a space, and two founders with a clear vision.
The goal was to make it warm and welcoming, memorable and unique, without relying on nostalgia or obvious national symbols.
Solution
Brand Guidelines
Grid System (Swiss-inspired).
A standardized typographic grid became the backbones of every deliverable—site, reports, briefs, and print.
The grid enforces hierarchy, keeps pages calm, and makes multi-author work look consistent.
Logo: The Fractured Loop
A minimal loop mark broken at a single point—evasion interrupted.
Typography:
Typography leads the design.
It’s not a decorative element — it’s the core of the system.
Application:
Website:
Built for reading. Clean grid, plenty of breathing room, clear headings, it was built uppon the idea of the Swiss grid to be text focused in the first place.
A secure email pipeline aligned with SECTA’s security standards.
Interactive preview:
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